Our Services

At SPADE we believe that Proximity Technology is the key to utilize the power of indoor location and mobile presence. Proximity technology serves as infrastructure for smart cities and buildings offering an unmatched potential to have deeper insights into consumers' behaviour and adapt to it accordingly. Through our wide range of proximity services across different sectors, SPADE provides scalable proximity solutions to leverage indoor locations, get deeper insights about consumer’s behaviour, deliver personalized customer experience, and optimize spending related to staffing and operations. Moreover, the ease of our system integration helps in correlating with existing organizational data. This ultimately provides our customers with comprehensive insights that forms a foundation for successful marketing strategies.

Proximity Solutions

Digital Media is no more an isolated silo on it’s own, and integrating it to your business big arching strategy is a must. More often than not, many ideas are lost among the fast paced nature of the field. We work on infusing our digital knowledge and marketing track record, to organize a comprehensive digital marketing strategy, and implement it with a consultant eye, to deliver on your business objectives, utilizing the digital methodologies, mediums & channels that best suit your business.

Digital Marketing Consultancy, Production & Execution

Sometimes you will feel that you’re overwhelmed with tending to your ideas, worried about where to showcase it, and how to keep it trending. With Spade, you can rest assured that we will be able to draft a marketing plan that suits your business needs, and that we will tend to it ourselves. By utilizing our extended marketing experience, you can guarantee that your project will prosper in knowledgeable hands, as we will personally execute your marketing strategy as your own marketing team.

Marketing Consultancy & Execution

Our Story

Digging Deeper

Every great achievement begins with an impossible idea, a distant dream, or for us, a prodigious opportunity. At Spade, we believe that your ideas are precious, & cultivating it in todays dynamic market is no easy feat it takes experienced, creative, and wise hands - like ours. We are a dedicated, reliable and experienced team of innovating.




Clients Served

1.85 Mil USD

Digital Media Investments


Years Of Experience

Latest News

Our Team

  • Omar Rashed

    Co Founder & CEO

    Omar Rashed has over 12 years of experience in Vodafone Egypt and in the marketing consulting business and has been rated as one of the best managers during his time in telecommunications business. Were he had major turnarounds in the Fixed, Data and Voice business enabling Vodafone to lead the Egyptian market. Not only that, Omar also managed Vodafone Elite team and was able to re-launch the RED brand in the Egyptian market and regain Vodafone leading position in the high value market.Omar's consulting activities accumulated EGP 500 million in revenues through managing a 100+ task force employed in a diversity of scopes. 

  • Yasser Lotfy

    Co Founder & Managing Director

    With a background in construction engineering and over 17 years of experience in marketing and business development, Yasser Lotfy is no stranger to the intricacies of building up flourishing businesses from scratch.

    Yasser successfully founded and led two startups in Egypt in the last decade. In 2011 he co-founded Offerna.com, Egypt’s first group buying website, which went on to secure $3 million in funding. A year later, he established Alertia; a mobile VAS and content management company which continues to serve the Egyptian market.

    Prior to his entrepreneurial stints, Yasser led a remarkable marketing career in the telecom industry, where he held senior management positions at top multinational companies including Vodafone and Etisalat.

    Yasser’s latest venture is Cofounding SPADE, a digital agency making ripples across the Middle East with clients in Egypt, UAE, KSA, Qatar, as well as the US and the UK.
    He currently holds the position of Partner & Managing Director at SPADE.

    Throughout his career, Yasser also capitalized on his expertise by providing consultancy services to a number of budding startups, supporting them with business planning, marketing strategies, and recruitment strategies.

  • Amr Farid

    Co Founder & Digital Transformation Director

    Amr can cofidently be inducted into the marketing hall of fame with some of his award winning, spectacular campaigns that he executed accross the his 18 years of experience in the field. With his 12 years of experince in Vodafone where he bacame a part of their high potential talents team working accros the years in 5 different departments and handlig the marketing function responsible for almost 40% of the company revenues.

    Following his passion & enterprurship skills, co founded SPADE Consulting which provides Marketing & Digital consultancy services since 2015 with offices located in Cairo & Dubai, operating in 5 diffenent regions. With the company main goal to enrich businesses in the MENA region, empowred by todays’s modern strategies & crystalizing their digital ecosystems

    Education/Professional Designations
    Amr holds bachelor of Computer Science.

  • Mohamad Ashraf

    Digital Media Director & Managing Partner

    Mohamad comes with 7 years experience in sales,digital marketing and media buying with a strong network of leading digital marketers and media providers in Egypt & the region. Through out his career he worked on so many brands from different industries,responsible for setting up and implementing their digital media strategies leading to award wininnig campaigns. 

  • Sara Abouzied

    Managing Partner

    Sarah Abou Zeid is a force not to be reckoned with, as she is the main driver of the success of some of Egypts popular household names. She has accumulated 10 years of FCMG experience working in Savola where she achieved EGP 1 Billion in revenue from marketing Rawaby, Afia, Ganna, Helwa and Shams El Thahabia in Egypt and Libya.

Our Clients

World Bank Group
Ministry of Education
Vodafone Foundation
Vodafone Careers
The Grocery Shop
Familia Tissues
Papia Tissues
Speed Lab
Ghabour Auto
Mercedes-Benz by Ezz El Arab
Misr El Kheir
Eslam Abo Ali
Maadi Gardens
Egypt Property Show
Etoile Patisserie
Right Start
Core Development
Texas de Brazil
Amir El Domiaty
Gourmet Gulf