As the familiar saying goes, content is king. But if your content isnâ€™t delivered quickly, then itâ€™s nothing! â€“ no matter how great it is.
This is true primarily because mobile has become the preferred device for consuming content. Companies such as Google, Apple and Facebook continually consider how best to reach the public and make peopleâ€™s customer experience (CX) the best it can possibly be. Successful CX means not only serving the right content, but also making sure itâ€™s served at the right time, which means as quickly as possible before audiences lose interest.
Facebook created Facebook Instant Articles, or FBIA, to help pre-load content and increase site speed. The company announced on August 1 this year it wouldÂ lower the ranking of a web pageÂ appearing in the News Feed if Facebookâ€™s technology detects it will load slowly. This update is great news for the public and publishers who have fast-loading websites, but for those who have poor site performance â€“ look out!
What is Facebook Instant Articles?